Sierra Brushstrokes Website Redesign Case Study
Client Overview & Objectives
Kelli, the owner of Sierra Brushstrokes, offers painting classes and parties. Initially, Kelli built her website using a basic WIX template with simple art graphics. While her intention was to familiarize herself with the WIX platform and manage the site independently, she later realized that professional help was needed to take her website to the next level.
The goal was to redesign the website to be more professional, user-friendly, and reflective of Kelli’s artistic business. The key objectives included:
- Creating a cohesive and polished design that aligns with the Sierra Brushstrokes brand.
- Improving website functionality, particularly for bookings and online sales.
- Providing an engaging experience for customers while showcasing Kelli's art and services effectively.
Design & Development Approach
Logo & Color Palette Integration
Kelli already had a beautifully designed logo, which became the foundation for the new website’s color palette. I used the colors from her logo to ensure consistency across the site, creating a professional look that was both modern and inviting.
Custom Graphics & Visuals
To better showcase the services offered by Sierra Brushstrokes, I designed custom graphics representing Kelli's various offerings, such as her weekly watercolor classes, sip-and-paint parties, and watercolor tea party art classes. The aim was to create a vibrant, artistic feel that reflected the creative nature of her business.
Bookings Platform Integration
Kelli’s previous WIX setup relied on a product platform for bookings, which was inefficient for managing her painting classes and parties. To streamline the process, I transitioned the website to WIX’s Bookings platform, providing a more seamless way for customers to sign up for classes and events. This update significantly improved the booking process for both Kelli and her clients.
Watercolor Class Pass & Membership Feature
To enhance customer engagement, Kelli wanted a way to allow clients to purchase a subscription for attending her weekly watercolor classes. I implemented WIX’s Membership feature and branded it as the "Watercolor Class Pass." This feature enables customers to buy a pass that grants them access to all monthly watercolor classes, providing a convenient and cost-effective option for regular attendees.
Online Store Implementation & SEO
Kelli also wanted to sell her original artwork products online, so I added an e-commerce store to the website. I worked with Kelli to collect product photos and then optimized these for the site. I also implemented a comprehensive SEO strategy, ensuring her art and classes were easily discoverable by potential customers.
Enhanced Contact Form & Interactive Elements
To make it easier for potential clients to inquire about her services, I created an in-depth contact form where potential customers can inquire about the following options:
- Art Studio Private Painting Parties
- Private Painting Party Retreats
- Becoming a Weekly Watercolor Class Pass Member
- Purchasing an Original Artwork
- Custom Artwork Commissions
- Other
This contact form gives visitors a clear way to get in touch based on their specific needs.
Showcasing Original Artworks
I designed a dedicated "Original Artworks" page to highlight Kelli’s beautiful pieces. This page serves as a portfolio, allowing visitors to view and learn more about Kelli's artwork. The layout was crafted to complement the site’s overall aesthetic while showcasing the art in an engaging and professional way.
About Page & Testimonials
The About page offers insight into Kelli’s background and her passion for painting, creating a personal connection with visitors. I also highlighted testimonials on the home page from satisfied clients, elevating them with stylish design elements that made the reviews more prominent.
Results & Impact
The redesigned Sierra Brushstrokes website now reflects a more polished, cohesive brand. The integration of the WIX Bookings platform has improved the booking process, making it more efficient for Kelli and her customers. The "Watercolor Class Pass" feature has made it easier for customers to commit to multiple classes with a single purchase, increasing retention and engagement. The addition of the online store and SEO optimization has expanded the reach of the business, while the overall design and content better showcase Kelli’s artwork and services.
Home Page
Before
Home Page
After
Conclusion
The Sierra Brushstrokes website redesign successfully achieved the goal of creating a more professional, functional, and visually engaging platform. The website now fully reflects Kelli’s artistic brand and offers a more streamlined experience for potential customers. By enhancing functionality, such as the booking system and the "Watercolor Class Pass," the site is well-positioned to drive customer engagement and growth.